There’s a certain weight to the way a man carries himself when his wardrobe is rooted in history but built for the present. In the heart of Manchester’s industrial backdrop, brothers Valentino and Lorenzo Brunetti are proving that the most forward-thinking menswear often looks back to move forward.
The Buetti Manifesto: Where Manchester Grit Meets Italian Heritage
Since its inception in 2023, Buetti has carved a niche that feels both nostalgic and refreshingly new. The Brunetti twins have mastered a difficult balance: the "deformalization" of classic menswear. By merging the architectural grit of Manchester with their innate Italian heritage, they’ve created a uniform for the modern gentleman who values substance. Notice the interplay in the imagery above—a heavy, floor-length dark trench coat set against a raw brick wall. This is a practical masterclass in texture. We often see heritage brands struggle to stay relevant, but Buetti succeeds by treating archival vintage not as a museum piece, but as a blueprint for daily wear. To pull this off, pair high-end tailoring with relaxed, utilitarian layers to keep the silhouette grounded and approachable.
Community First: The Pop-Up Experience
In an era of digital-only fast fashion, Buetti’s reliance on physical pop-ups is a deliberate, slow-fashion statement. These spaces aren't just retail hubs; they are community touchpoints where the "service" and the "story" behind the garment take center stage. The displays are curated to feel like an extension of the brothers’ personal archives—racks of graphic tees and structured outerwear that invite you to touch and feel the craftsmanship. For the style-conscious man, this is where you learn the "why" behind your clothes. Seeing a brand interact directly with its followers reminds us that style is a shared language. Whether it's the crisp lines of their graphic tees or the weight of their shirting, the tactile experience at these pop-ups reinforces the brand's commitment to quality over quantity.
The Hero Piece: Redefining the Knitted Polo
If you’re looking for the soul of the brand, look no further than the "fuzzy" knitted polo. This isn’t your average mall-brand knitwear; it’s the result of intensive archival research. The texture is intentionally tactile, designed to catch the light and offer a depth that flat cotton simply can’t match. Drawing inspiration from the Italian flag, the color palette of deep greens, vibrant reds, and creamy whites feels classic yet punchy.
Style Tip: When wearing a statement knit like the orange or cream fuzzy polo, keep the rest of your outfit muted. Let the texture do the talking. These pieces work exceptionally well under a structured blazer for a smart-casual look or worn solo with high-waisted trousers for a nod to 1950s Riviera style. It’s a versatile hero piece that bridges the gap between mid-century elegance and contemporary street style.
Cinematic Details: Graphics & Headwear
The Brunetti twins aren't just inspired by clothes; they’re inspired by the "Every dog has its day" philosophy of classic cinema. Their graphic tees and accessories often reference the gritty, stoic atmosphere of films like The Godfather and Scarface. It’s a subtle touch of bravado that adds a narrative layer to the brand. Wearing a piece with a cinematic quote or a specific color palette from a classic film isn't about being loud; it's about a shared cultural nod. It gives a simple outfit a sense of purpose and a "cool under fire" aesthetic.
Even the headwear carries this weight. The plaid cap isn't just an accessory; it’s a modern heirloom. By utilizing traditional patterns like plaid and patchwork, Buetti ensures their accessories have a timeless quality. This cap is the perfect finishing touch for a weekend look—it grounds a contemporary outfit with a sense of heritage. It’s an easy way to introduce pattern into your wardrobe without overcommitting, proving that sometimes the smallest details make the loudest statement.
Curating the Modern Archive
Ultimately, Buetti is about building a wardrobe of "classics that never finish saying what they have to say." As we move toward a more sustainable, thoughtful approach to dressing, investing in pieces with heritage-inspired patterns and superior construction is key. The patchwork plaid shirts and textured accessories shown here are designed for versatility.
To master the Buetti look, focus on layering. Combine the ruggedness of a patchwork shirt with the soft texture of a knitted polo. The goal is to create a look that feels lived-in and authentic, rather than "just off the rack." By focusing on archival research and community-driven design, the Brunetti twins have given us the tools to build a personal archive that will look just as good a decade from now as it does today.
Build your wardrobe with intention—because a well-dressed man knows that his style should be as enduring as the stories behind the clothes.
